Social media has become an incredibly powerful tool in the hands of marketers now. Not only do we share the information with people on these platforms, but also interact with them and develop some trustable and nurturing relationships. And this helps us, as businesses like emergency plumber in Solihull, to grow and build a good reputation and credibility among our clients.
However, social media is not just all bright and shiny. The reach of this platform is in every corner of the world. And obviously, no one wants to lose such an amazing opportunity to become visible to millions of potential customers out there. However, in this effort, sometimes people may fall terribly. Social media marketing needs planning. And if that is poor, it can do more harm to you than good.
But it doesn’t mean you just give up. You just need to know a few things before you dive into this huge ocean of opportunities. Social media has a lot in the bucket to offer you. But you need to know the rights and wrongs of it.
Here is a list of some very important dos and don’ts of social media marketing to help you make the most out of it.
Don’t Use Social Media To Just Advertise
Yes, social media is an amazing platform to promote your products and services. But this shouldn’t be the sole purpose of it. In fact, there is a lot more to social media marketing. According to the latest trends, people tend to follow those brands more whose feeds are more informative, diverse and responsive in nature.
As per the experts, there are three main pillars on which brand promotion stands- listening, learning and engaging. So, if you are looking to build a loyal customer base, your social media should be a place where you listen to your clients, understand their concerns, and then use that knowledge to enhance your products/services. If you do this right, you’ll automatically get likes and sales organically.
Do Use Social Media to Promote Your Brand’s Culture
People don’t follow you only for your products or services, but they actually want to know you better. And so, you should share your background too, and not just the final product.
You should use social media to develop a more humane relationship with your customers. Share your brand’s stories. Share what goes into making the products/services that you are providing them. Show them your culture. Show them how you work. Let them know about your team. All these things will help you make your social media feed experience a lot better for your visitors.
Here are a few things you can share with your visitors:
- What inspires you to work hard?
- How you are contributing to society.
- Your client’s experiences with you.
- Latest information about your industry.
Don’t Spam Your Audience
Your brand’s constant exposure to your customers is a very good thing. However, sometimes you may, unintentionally, do it in a way that doesn’t leave a positive image of you on your followers. Social media is an amazing marketing tool. But make sure you are not spamming your followers.
Yes, your customers want to know about you. But it doesn’t mean they are interested in every single crap you throw into their face. It’s just like that annoying friend on Facebook who updates us with every single thing happening in his life. No one wants such a friend. At least I don’t.
So, it’s simple. Don’t post the same thing again and again. Don’t overpost, And don’t just revolve around the same topics all the time. Keep things diverse.
Do Know Your Audience
Follow the 80/20 rule here. The rule states that your social media strategy’s 80 percent focus should be on your audience. Basically, how your business can help them. And only 20 percent of your efforts should go into brand building. So, to achieve success with your social media marketing efforts, it’s very important that you understand your audience.
Here are a few things you should know about your customers.
- What age group do they belong to?
- Where do they live?
- What do they do for a living?
- How much time do they spend online?
- Which social media platforms are they most active on?
Once you know these things, tailor your social media strategy accordingly.
Don’t Choose the Wrong Platform
Some people tend to mindlessly run their marketing campaigns on all social media platforms. However, this may get you in trouble unless you have enough resources and manpower to handle every single platform independently. Also, not all social platforms will suit your business needs. If, for instance, you have a business of printed t-shirts, Instagram, obviously, will be a more sensible choice than LinkedIn.
You must focus on quality rather than quantity. Choose those platforms where your target audience is present. And mold your campaign accordingly.
Do Plan Things in Advance
When people run out of ideas for their social media campaigns, they tend to, usually, rely on promotional content. However, this is not the correct way to go. And to avoid such a scenario, you should plan well in advance.
Prepare a monthly, or at least a weekly, schedule for posting on all your social media platforms. Evaluate your previous posts to see what type of content your audience likes. Accordingly, design your multiple posts, well in advance. And keep them safe and sorted as per your schedule. These things will help you keep your social media feed well and running all the time, and keep your audience engaged and happy.